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Company A, a medical supply company, offers low prices and free shipping on any sized order. However, the company has noticed that one of its competitors, Company B, has a larger market share, despite higher prices. Upon investigating further, Company A realizes that Company B has a trained sales team that visits each client to close its sales. What is the marketing mix element that company B emphasizes over company A?

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Western Governors University  Online College | WGU


1. Company A, a medical supply company, offers low prices and free shipping on any sized order. However, the company has noticed that one of its competitors, Company B, has a larger market share, despite higher prices. Upon investigating further, Company A realizes that Company B has a trained sales team that visits each client to close its sales. What is the marketing mix element that company B emphasizes over company A?





 
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