Chimney Sweeps employs people to clean fireplaces and chimneys in homes and apartments. The firm is primarily the marketer of which one of the following?

Marketing management is the organizational discipline which focuses on the practical application of marketing orientation, techniques and methods inside enterprises and organizations and on the management of a firm's marketing resources and activities.

 

Marketing managers often plan and oversee many different marketing activities such as:

Go-to-market launches, advertising, email campaigns, events, and social media. They will also build marketing programs and campaigns, collaborate cross-functionally, and report on marketing metrics.