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Marketing Management Practice Test Questions: All Topics
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Marketing management is the organizational discipline which focuses on the practical application of marketing orientation, techniques and methods inside enterprises and organizations and on the management of a firm's marketing resources and activities.

 

Marketing managers often plan and oversee many different marketing activities such as:

Go-to-market launches, advertising, email campaigns, events, and social media. They will also build marketing programs and campaigns, collaborate cross-functionally, and report on marketing metrics.

Marketing Management Practice Test Questions: All Topics
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25 Questions

1. What does the term PLC stand for?
2. Method of managing advertising budget at company can have money for is classified as
3. The term 'marketing mix' describes:
4. Good marketing is no accident, but a result of careful planning and _____________.
5. ............. helps to understand how consumers are influenced by their environment.
6. 'the communication message can be adjusted as per customers specific needs or wants.' this statement
7. The four Ps represent the sellers’ view of the marketing tools available for influencing buyers. From a buyer’s point of view, each marketing tool is designed to deliver a customer benefit. Robert Lauterborn suggested that the sellers’ four Ps correspond to the customers’ four Cs. The four Cs are _____________ .
8. The promotion “P” of marketing is also known as ________.
9. Smaller companies tying up with leading companies to distribute through its network is known as ______________ Distribution.
10. Customers are showing greater price sensitivity in their search for............................
11. _____________ is the sum of the values that consumers exchange for the benefits of having or using the product or service.
12. The flow of goods from production to consumption is known as ______________.
13. What is price skimming?
14. The concept of marketing mix was developed by .......
15. ...... is aimed at encouraging renewed use of a product in which market interest has declined.
16. In marketing intermediaries, way of distribution in which few dealers distribute company's product in selective territories is classified as
17. The benefits of marketing channels are……….
18. ……………….involves some one masquerading as someone else.
19. When a firm sets a very low price for one or more of its products with the intention of driving its competitors out of business.
20. The term 'marketing mix' describes:
21. M P R stands for:
22. Marketing evaluation and .................processes are necessary to understand the efficiency and effectiveness of marketing.
23. Mr. Narayan, the new national sales manager is learning about the internal organizational environment in her company. She will learn about all the following EXCEPT
24. Considering promotional mix, method of giving short term incentives to encourage sale of particular market offering is classified as
25. Through their contacts, experience, specialization, and scale of operation, ______________ usually offer the firm more than it can achieve on its own.

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