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Marketing Management Practice Test Questions: All Topics
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Marketing management is the organizational discipline which focuses on the practical application of marketing orientation, techniques and methods inside enterprises and organizations and on the management of a firm's marketing resources and activities.

 

Marketing managers often plan and oversee many different marketing activities such as:

Go-to-market launches, advertising, email campaigns, events, and social media. They will also build marketing programs and campaigns, collaborate cross-functionally, and report on marketing metrics.

Marketing Management Practice Test Questions: All Topics
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25 Questions

1. ............ is the results of artificial scarcity of products created by a firm.
2. The customer focused philosophy is known as the .............................. concept.
3. What does the term PLC stands for?
4. Michael Porter has identified five forces that determine the intrinsic long-run attractiveness of a market or market segment. Which of the following would NOT be among Porter’s five forces?
5. Mr. Narayan, the new national sales manager is learning about the internal organizational environment in her company. She will learn about all the following EXCEPT
6. The strategy of using as many outlets as possible is called .................
7. Industrial product are ........................... products.
8. Consumer expenditures are affected by ________.
9. ................ is the process of dividing a potential market into distinct sub.markets of consumers with common needs and characteristics.
10. Organization which sell their products the internet directly to consumers are called.
11. Customers are showing greater price sensitivity in their search for............................
12. The ........................... function of marketing makes the products available in different geographic regions.
13. Marketing helps firms to increase their profits by ............................
14. Which one of the following sets represents 4C’s of the marketing mix?
15. ______________ means the set of marketing intermediaries through which the goods flow from the producer to consumer.
16. ........................... is the practice of charging a low price right down from the beginning to stimulate the growth of the market.
17. The four elements; channels of distribution ,transportation, warehousing and inventory constitute ...............................
18. In which stage of new product development process, the product and marketing programs are tested in realistic market settings?
19. Which of the following is a name, term, sign, symbol, design, or a combination of these, that identifies that maker or seller of a product or service?
20. Increased competition leads to price decrease, increasing public awareness, sales volume increase significantly are the characteristics of ______________ in PLC.
21. After concept testing, a firm would engage in which stage for developing and marketing a new product?
22. Which is not a strategic role of sales management?
23. Identify the incorrect statement about multiple channels:
24. The term marketing refers to:
25. Refers to those in the targeted market who have purchased the product.

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