PLC in marketing represents two main challenges. 1st an organization must be good at developing new product to replace old ones and 2nd it must be good at _________________.

Marketing management is the organizational discipline which focuses on the practical application of marketing orientation, techniques and methods inside enterprises and organizations and on the management of a firm's marketing resources and activities.

 

Marketing managers often plan and oversee many different marketing activities such as:

Go-to-market launches, advertising, email campaigns, events, and social media. They will also build marketing programs and campaigns, collaborate cross-functionally, and report on marketing metrics.