There is an increasing amount of commerce being done via the Internet. With respect to the promotional mix, which of the following categories would be most directly concerned with Internet commerce?

Marketing management is the organizational discipline which focuses on the practical application of marketing orientation, techniques and methods inside enterprises and organizations and on the management of a firm's marketing resources and activities.

 

Marketing managers often plan and oversee many different marketing activities such as:

Go-to-market launches, advertising, email campaigns, events, and social media. They will also build marketing programs and campaigns, collaborate cross-functionally, and report on marketing metrics.