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Over the years Cadillac has become to be thought of as 'your grandparent’s car.' The new Cadillac ads showing a beautiful young woman driving a Cadillac along with the statement, 'When you turn your car on, does it turn you on?' is an example of marketing designed to help _____ Cadillac as a car for today’s younger driver.

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Over the years Cadillac has become to be thought of as 'your grandparent’s car.' The new Cadillac ads showing a beautiful young woman driving a Cadillac along with the statement, 'When you turn your car on, does it turn you on?' is an example of marketing designed to help _____ Cadillac as a car for today’s younger driver.






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