1. When a company markets several different products under the same brand name, it is referred to as a(n) _____ brand.

2. The brand name of a manufacturer is known as a(n) _____ brand.

3. Which type of product modification changes a product’s dependability or durability?

4. Product mix width may be defined as:

5. Which of the following is an example of a product item?

6. Which of the following entails placing two or more brand names on a product or its package?

7. Labeling that is designed to help consumers make proper product selections and lower their cognitive dissonance after the purchase is referred to as:

8. Kleenex is a brand name for a well-known brand of facial tissue. People often refer to Kleenex as if it were the product name. The company that makes Kleenex may someday find its brand name becoming a(n):

9. Apple Computer Inc. recently dropped the 'Computer' from their name to become Apple Inc. This was a part of the company’s _____ away from simply being perceived a computer company.

10. Which of the following may qualify for trademark protection?

11. Every three months or so, Stanley cleans the lint out of the long vent to his clothes dryer. It is a messy job that Stanley hates. It is too bad that Stanley has never heard of the Casabella Bendable Dryer Vent Brush, a specially designed brush that would make his life a little easier. For Stanley, the dryer vent brush is a(n) _____ product because he doesn’t know the product exists.

12. Which type of warranty is a written guarantee?

13. Along with its Macintosh computer line, Apple markets its iPod, iPhone, and AppleTV products. This is an abbreviated listing of the company's:

14. Sherwin-Williams' Dutch Boy paint has packaging that is getting rave reviews. The new Twist & Pour paint is packaged in an all-plastic gallon container with an easy twist-off lid, comfortable side handle, and even a pouring spout. There's no other paint product like it on the market. This innovative packaging was most likely designed for which of the following functions?

15. When Coca-Cola introduced Coke Zero, this was an example of a _____ strategy.

16. The _____ is the element of a brand that cannot be spoken.

17. _____ are products consumers see as being basically the same, so consumers shop for the lowest price.

18. Butterball, a well-known brand of turkey, advertised Ocean Spray cranberry sauce in its magazine ads and depicted suggested usage with its turkey. This is an example of which type of cobranding?

19. Unsought products typically are products that:

20. A regional utility company needs to change consumers' perceptions of its current service as being harmful to the environment. Which of the following strategies would best allow the company to accomplish this goal?

21. The consumer product classification system is based on:

22. Mia's new raincoat contains a label that reads 'Professional dry clean only.' This is an example of a(n)_____label.

23. There are so many cell phones on the market, and they vary so much on price, quality, service, and features that consumers often have trouble comparing them. A cell phone would probably be considered a _____ product.

24. Over the years Cadillac has become to be thought of as 'your grandparent’s car.' The new Cadillac ads showing a beautiful young woman driving a Cadillac along with the statement, 'When you turn your car on, does it turn you on?' is an example of marketing designed to help _____ Cadillac as a car for today’s younger driver.

25. Which of the following is the best example of a convenience product?