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The marketing campaign for Purina One dog food uses posters in veterinarians' offices, radio and television ads, and a Web site to promote benefits of the dog food. In terms of the communication process, Purina One used several different:

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The marketing campaign for Purina One dog food uses posters in veterinarians' offices, radio and television ads, and a Web site to promote benefits of the dog food. In terms of the communication process, Purina One used several different:






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