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means that journalists can choose whether or not they will use a particular news release, or interview a particular person or print letters to the editor. In addition, mass media companies can choose whether or not they will publish a particular category of advertisements.

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Preparing for Public Relations Certification.


1. means that journalists can choose whether or not they will use a particular news release, or interview a particular person or print letters to the editor. In addition, mass media companies can choose whether or not they will publish a particular category of advertisements.





 
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