1. Which of the four-step process is being used by public relations practitioners when answering questions such as, 'What should we do and say, who should do and say it, when and in what sequence, where, and how?'

2. Written in the present tense, describing the situation in specific and measurable terms but not assigning blame or imply a solution describes which part of the four-step process used in the field of public relations.

3. The specialized part of corporate public relations that interacts with shareholders and the financial community is which of the following?

4. Which of the following was been called by some historians as 'the best job of public relations known to history,' because 'ignorance was supplied with information and illustration'?

5. The extent to which a survey, test or measuring procedures yields the same results on repeated trials.

6. Professional privilege maintains confidentiality when you must reveal aspects of your person and behavior that normally remain private. You trust the professional with information and access that often are withheld from even your closest friends and family. This type of a client relationship is called?

7. The Period of Protest and Empowerment put consumerism, environmentalism, racism and sexism at the top of the public agenda. Who wrote the book Silent Spring which was credited for beginning the environmental movement?

8. Which of the following best describes information provided by an outside source that is used by media because the information has news value.

9. Public relations practitioners who are going into the specific role of Investor Relations need to know which of the following areas?

10. A single, well-publicized, and strongly enforced accreditation program backed by strong ethics codes is a significant advance toward professional status. A 2010 study found that compared to non-APRs, accredited public relations practitioners were which of the following below?

11. The theory that ideas move out in concentric circles from great thinkers to great disciples to great disseminators to lesser disseminators to the politically active citizen to the politically inert was formulated by:

12. Ashley was recently hired by a PR firm and is working on a Public Relations Plan for a client. When asked what the first course of action should be, Ashley is so nervous she forgets what to do. What should have been Ashley's answer?

13. to understand or explain circumstances, events or phenomenon.

14. 'Muckraking Journalism' resulted in articles on corruption in city and state politics and exposed stock market abuses and insurance fraud.

15. The Security Act of 1933 deals with the registration of securities and led to the embargo of publicity materials during the time a company files a registration statement with the SEC for a public offering of securities (stock and bond offerings, for example) and the time the SEC declares it effective, which is the time when the company can actually offer the securities for sale. Publicity materials could be perceived as 'front-running' the offering and drive up the stock price. This period of time where publicity materials are embargoed is known as:

16. Your firm publishes a newsletter directed to brokerage houses. One of your clients asks you to help make their company better known among stockbrokers. You publish a highly optimistic forecast of the company's business prospects, leaving out some information about problems.You also fail to indicate that you're paid to represent this company. Were you under any obligation to disclose this relationship? Should you print a correction that includes all the information you have about the company?

17. Who opened the first public relations firm owned by an African-American woman (1961) that served national accounts, and was the first African-American woman to join the Public Relations Society of America?

18. During the WWI period (1917-1918), there was no national radio or television to reach the people quickly. However, George Creel demonstrated the power to mobilize public opinion though a network of thousands of civic leaders all over the U.S. which would speak to schools, churches, service clubs, etc., about supporting the war effort. This group was known as:

19. Ethical conduct suggests that actions are consistent with moral norms in a society. In professions, the application of moral values in practice is referred to as ' .'

20. Survey research findings enable us to

21. In the Tylenol poisoning crisis, which of the following is NOT an example of the communication strategy, and is more of an action strategy.

22. The systematic gathering of information to describe and understand situations and to check out assumptions about publics and public relations consequences, describes which of the four steps used by public relations practitioners to solve problems?

23. Hyman and Sheatsley identified several factors that contribute to public information campaign failure. Which one of the following is NOT one of the reasons they identified that campaigns fail?

24. If a company's name appears at the top or near the top of a list when someone does an online search, what did they use?

25. Which one of the following represents on-the-spot decisions developed during program implementation? These things are the specific actions we're going to take to achieve our goals.