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You work in public relations for Apple, a publicly traded company. The company is getting ready to launch some really innovative new technology and the expectation is that the stock value will soar. It's your job to create the communication plan for the launch. You are considering inviting a small group of journalist to come to a private unveiling of the new technology. Is this a good strategy? Why or why not?

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Preparing for Public Relations Certification.


1. You work in public relations for Apple, a publicly traded company. The company is getting ready to launch some really innovative new technology and the expectation is that the stock value will soar. It's your job to create the communication plan for the launch. You are considering inviting a small group of journalist to come to a private unveiling of the new technology. Is this a good strategy? Why or why not?





 
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