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Your firm publishes a newsletter directed to brokerage houses. One of your clients asks you to help make their company better known among stockbrokers. You publish a highly optimistic forecast of the company's business prospects, leaving out some information about problems.You also fail to indicate that you're paid to represent this company. Were you under any obligation to disclose this relationship? Should you print a correction that includes all the information you have about the company?

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Preparing for Public Relations Certification.


1. Your firm publishes a newsletter directed to brokerage houses. One of your clients asks you to help make their company better known among stockbrokers. You publish a highly optimistic forecast of the company's business prospects, leaving out some information about problems.You also fail to indicate that you're paid to represent this company. Were you under any obligation to disclose this relationship? Should you print a correction that includes all the information you have about the company?





 
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