A total system of interacting business activities designed to plan, price, promote and distribute want satisfying Products and Services to Present and Potential Customers.

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Sales and distribution management (SDM) is the process of planning, organising, and controlling the activities of a company's sales force and distribution network.

The main goal of SDM is to ensure that the company's products and services are available to customers when and where they need them.

Common channels of distribution are:
Wholesalers
Retailers
Distributors
Ecommerce / DTC


A total system of interacting business activities designed to plan, price, promote and distribute want satisfying Products and Services to Present and Potential Customers.