When a company employs _____ to promote its offerings, it typically uses incentives such as coupons, contests, games, and rebates in order to encourage customers to take action quickly, make large purchases, and/or repeat purchases.

MCQs on helping coordinate the execution of marketing plans; developing plans for promotional campaigns; writing sales and marketing materials; participating in marketing research and competitive analyses; identifying potential clients; assisting with advertising campaigns; and participating in customer relationship management.