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SALES101 Final Exam - Marketing Fundamentals
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MCQs on helping coordinate the execution of marketing plans; developing plans for promotional campaigns; writing sales and marketing materials; participating in marketing research and competitive analyses; identifying potential clients; assisting with advertising campaigns; and participating in customer relationship management. 

SALES101 Final Exam - Marketing Fundamentals
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25 Questions

1. _____ is the difference between what a customer gets from an offering and what a customer has to give in order to get the offering.
2. What is the specific avenue that a seller uses in order to get an offering to customers for purchase?
3. A company spends money on advertising in order to educate consumers about its offerings, often comparing its offerings with those of the competition in order to encourage sales. Which stage of the product life cycle does this scenario describe?
4. In which stage of the product life cycle would marketing research be used to identify additional market segments for the product?
5. Evaluate the following scenario and choose the best answer from the options below. You work for a company that wants to achieve the following outcomes: increase the longevity of its customer relationships; block competitors' marketing efforts; encourage customers to buy related offerings; and accelerate customers' purchases. Which type of program would you create to satisfy the above expectations?
6. Which of the following is NOT an example of how marketing research can benefit a company?
7. Which of the components below is not a consideration in a strategic plan?
8. _____ is a promotional tactic in which a buyer and a seller interact, either face-to-face, by telephone, or by another telecommunication technology.
9. _____ is the process by which organizations understand their current competitors as well as potential competitors that may arise in the future.
10. _____ is the amount of benefit a customer gets from an offering compared with its cost.
11. Viewing marketing from the customer's point of view, _____ refers to the costs paid for an offering as well as the time and money spent traveling to a store or paying a shipping fee for a product bought online.
12. Developing an offering to a point at which the customer can purchase it describes which of the traditional components of the marketing mix?
13. Viewing marketing from the customer's point of view, _____ is most closely associated with the traditional marketing component of place and considers the ease with which customers can find information about offerings and make purchases.
14. Marketing professionals conduct research in order to understand loyal customer relationships. What two dimensions of customer loyalty are investigated by this research?
15. Coke and Pepsi both sell the same types of products to a similar target market, a fact that makes Coke and Pepsi _____.
16. _____ programs are marketing efforts designed to increase sales by rewarding a customer for frequent purchases and consumption of offerings.
17. Customer satisfaction is an important part of marketing because _____.
18. Which of the statements below does not describe a benefit of strategic planning?
19. The central theme of _____ is customers' ability to take control of the marketing activities that are aimed toward them.
20. Consider a scenario in which sales of a product are beginning to wane due to new competition in the marketplace, and promotional strategies for this product are being reduced due to increasing costs. Which stage of the product life cycle does this scenario describe?
21. Using _____, a company prices one or more products intentionally low in order to get customers into the company's store/s.
22. A consumer goods company is using a social media campaign to launch a new mobile device targeted toward college-age consumers. This tactic illustrates which concept that is considered when developing a promotions mix?
23. Which distribution strategy includes trying to sell a product in as many outlets as possible?
24. Which of the sets of components below contains demographic data that is commonly used to develop a customer profile?
25. What are two benefits of marketing to society?

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