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Food producers love big boxes because they serve as billboards on store shelves. Wal-Mart wants to change this practice and promises suppliers that their shelf spaces won't shrink even if their boxes do. As a result, some of its vendors have reengineered their packaging. This is an example of _____ integration.

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Food producers love big boxes because they serve as billboards on store shelves. Wal-Mart wants to change this practice and promises suppliers that their shelf spaces won't shrink even if their boxes do. As a result, some of its vendors have reengineered their packaging. This is an example of _____ integration.






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