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Marketing Practice Test: Supply Chain Management
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Marketing Practice Test: Supply Chain Management
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25 Questions

1. The _____ process seeks to align supply and demand throughout the supply chain by anticipating customer requirements at each level and creating demand-related plans of action prior to actual customer purchasing behavior.
2. From the perspective of the supply chain manager, all of the following are qualities characteristic of good metrics EXCEPT:
3. Which business process supports manufacturing flow by identifying and maintaining relationships with highly valued suppliers?
4. Which business process ensures that firms in the supply chain have the resources they need.
5. Which supply chain management strategy is most appropriate when there exists a long lead time and unpredictable demand for a product?
6. There are eight critical business processes on which supply chain managers must focus. Which of the following is one of those processes?
7. Of the eight critical business processes on which supply chain managers must focus, which process allows companies to prioritize their marketing focus on different customer groups according to each group's long-term value to the company or the supply chain?
8. Returns average about _____ percent of sales in most cases.
9. Of the eight critical business processes on which supply chain managers must focus, the _____ process presents a multi-company, unified response system to the customer whenever complaints, concerns, questions, or comments are voiced.
10. Arrow Electronics serves as a supply channel partner for more than 600 suppliers and 150,000 original equipment manufacturers, contract manufacturers, and commercial customers. Arrow works with its supply chain partners to eliminate waste in whatever form it may be found. Which of the following supply chain strategies has Arrow embraced in order to help its customers and suppliers?
11. _____ occurs when all the firms and business units participating in the supply chain appear as though they are reading from the same script.
12. All of the following are activities related to the manufacturing flow process EXCEPT:
13. The connected chain of all of the business entities, both internal and external to the company, that perform or support the logistics function is known as the:
14. By working closely with its suppliers and listening to its customers, Target has improved the service encounter to a level that was not thought possible in mass retailing. This is an example of which of the eight critical processes performed by supply managers?
15. The growers of Vidalia onions have determined that their chief priority for choosing a transportation mode within the United States is transit time. However, this must be tempered by practical cost considerations. In light of these considerations, Vidalia onion growers should use _____ to ship their onions.
16. _____ provides time utility to buyers and sellers and aids manufacturers in managing supply and demand.
17. The mode of transportation that provides the most accessibility is:
18. The Canadian lobster harvest requires special handling coupled with rapid transportation to ensure the cargo reaches destinations alive. The favored transportation mode would be:
19. The number of suppliers or customers included within each individual tier of a supply chain is the:
20. All of the following are logistics components of the supply chain EXCEPT:
21. Which of the following describes a disadvantage associated with water transportation?
22. When each firm in a supply chain has clarity in terms of knowing which firm is the leader, which are the followers, and which responsibilities are assigned to each firm, role _____ is evident.
23. All of the following activity groups are related closely to internal operations integration success EXCEPT:
24. All of the following have been identified as helpful in generating measurement integration across the supply chain EXCEPT:
25. The process of ABC segmentation is a critical process if _____ integration is to be successful.