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In many African nations, people live on less than $5.00 per day. To grow here, Procter & Gamble (P&G) must persuade these people to purchase items they have lived without forever. As a result, P&G sells one-ounce packages of Ariel laundry soap for as little as 10 cents in this market. P&G responded to _____ factors when it developed these small packages.

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In many African nations, people live on less than $5.00 per day. To grow here, Procter & Gamble (P&G) must persuade these people to purchase items they have lived without forever. As a result, P&G sells one-ounce packages of Ariel laundry soap for as little as 10 cents in this market. P&G responded to _____ factors when it developed these small packages.






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