1. The _____ Act strengthened the Clayton Act to prevent corporate acquisitions that reduce competition.

2. Which ethnic group has the highest average family income?

3. Dog Spa. The uncontrollable environmental factors Tumlin faces in terms of zoning restrictions for the new dog salon represent _____ factors.

4. You are a marketing consultant for a firm that wants to target members of Generation X. Based on your knowledge of this demographic group, your advice to this firm would be to _____.

5. Frito-Lay is considered the king of the salty snack industry with its distribution network of 42 plants, 12,800 delivery people, and more than 900 tractor trailers formed into a retail delivery powerhouse. Smaller manufacturers of salty snacks find that monitoring the activities of Frito-Lay is an effective way to monitor the _____ factors within their external environments.

6. People who are concerned about potential hazards surrounding 'natural' dietary supplements should take their concerns to the _____.

7. _____ are strongly attached to technology, family-oriented, and impatient, and are quick shoppers.

8. A cold medicine manufacturer offers a promotion allowance to retailers for setting up displays featuring its products. Retailers are also offered promotional allowances on purchases of the products. Which legislation requires the manufacturer to make these promotion allowances available to all retailers on a proportionately equal basis?

9. Martina has begun a small garden in her backyard. She has also installed a water purification in her home, as well as a means to collect and store rainwater for future use in her garden. Martina’s actions best represent which 'core American value'?

10. The number of firms a company must face, the relative size of these firms, and the degree of interdependence within the industry are all part of its _____ environment.

11. The _____ is an agency that prevents the use of unfair methods of competition in commerce.

12. What do self-sufficiency, upward mobility, work ethic, and conformity have in common?

13. Shark fin soup is a favorite Thai food. When a San Francisco-based organization claimed that the leading producer’s soup contained mercury poison, its sales plummeted. The popularity of this soup in Thailand represents a(n) _____ factor while Thailand’s lax enforcement of environmental protection and consumer protection regulations are a(n) _____ factor.

14. Dog Spa. Tumlin is developing a strategic marketing plan to cover the first five years of the salon's business. She must be sure to consider which of the following uncontrollable factors in her plan?

15. All of the following are appropriate tactics for marketers to use during a time of economic recession EXCEPT:

16. Dog Spa. What type of research did the marketing consultant perform for Tumlin?

17. If current trends continue, by 2015 _____ of all black Americans will live in the suburbs.

18. Which type of research attempts to develop new or improved products?

19. All of the following are taken into account in a cost of living index EXCEPT:

20. China’s new 5 percent tax on disposable wooden chopsticks, reflecting concerns about deforestation, has been praised by environmentalists. The move is hitting hard at the Japanese who consume 25 billion sets of wooden chopsticks annually. Almost all of the chopsticks used in Japan come from China. The price of wooden chopsticks in Japan has increased by almost 50 percent. The price increase influences which factor of the external environment of restaurant owners in Japan?

21. A marketing researcher is conducting a focus group interview with working mothers to learn how Kraft can better meet their needs for convenience foods. What type of research does this represent?

22. Compared to other U.S. households, a much larger proportion of African American consumers:

23. Research indicates that _____ is the most important thing to tweens.

24. China’s new 5 percent tax on disposable wooden chopsticks, reflecting concerns about deforestation, has been praised by environmentalists. The move is hitting hard at the Japanese, who consume 25 billion sets of wooden chopsticks annually. Almost all of the chopsticks used in Japan come from China. The requirement for Chinese manufacturers of wooden chopsticks to pay the 5 percent tax is a _____ factor in their external environment.

25. Consumers’ concern for health issues affects the way food is marketed. For example, marketers must now list the number of grams of transfat on a product’s nutrition label because it has recently come to light that this type of fat is harmful. Consumers’ concern for health issues is a(n) _____ factor.