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International Marketing Practice Test Questions
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International Marketing / Global marketing is defined as “marketing on a worldwide scale reconciling or taking global operational differences, similarities and opportunities in order to reach global objectives". (Source: Wikipedia)

Types of international marketing include export, licensing, franchising, joint venture, and foreign direct investment.

International Marketing Practice Test Questions
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25 Questions

1. A strong orientation to the host country is known as geocentricity.
2. Export Promotion Organization undertake export marketing communication by-
3. Because of trade (and imports), inflation:
4. Marine cargo insurance applies to shipments by
5. International orientation refers to —
6. Which of the following C's must be considered with regard to ownership of the sales force and distribution system?
7. The process of international market selection is typically done by using _________ to enable a quick and relatively low-cost overview of as many markets as possible.
8. These barriers are least transparent.
9. Which country has more retailers than the rest of the world combined?
10. Any influence that the company of manufacture, assembly, or design has on a consumer's positive or negative perception of a product is called the:
11. In its most basic form, the gravity model says that the most important factors that describe the amount of trade between countries are
12. With the globalization of markets, the tastes and preferences of consumers world-wide are:
13. Political globalization is the process of —
14. As Global Retailers like Idea, Costco, Toys 'R' Us, or Wal-Mart expand their global coverage, they are becoming major _________ for international markets
15. The correct components of the 7-S framework are:
16. Which one of the following research instruments is used to collect information quickly?
17. For high unit-value, low-turnover specialty goods, a manufacturer can ..........-its distribution channel
18. When a country permits an import of limited quantities at low rates of duty but subjects an excess amount to a much higher rate, this kind of quota is used.
19. The system which gives LDCs' exports a preferential treatment is called
20. An overall strategy that involves the firm pouring all of its available resources into one or a select few markets is knows as:
21. This intermediary is in the best position to overcome problems related to financing and antitrust restrictions.
22. Posting of home country nationals for all key management positions throughout the globe is supported by:
23. ISO 9000 concerns the registration and certification of a manufacturer's ___________.
24. While technologies have reduced the negative effect that distance has on trade,
25. __________ suggests spreading the company’s resources in order to gain even small footholds across as many markets as possible

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