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Consumer Behavior 101 Practice Test: Consumer Attitude Formation and Change
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Consumer attitudes are a combination of beliefs, emotions, and behavioral intentions about a product or service. They are a key driver of purchasing behavior.  Many factors influence consumer attitudes, including: Personal values and beliefs Social influences Direct experience Marketing and advertising Age Physical, mental, and emotional growth Needs, values, expectations, resources Cultural, traditional, and social conventions Habits Peer groups  Consumers learn attitudes from a variety of sources, including: Word of mouth.  Marketers try to understand and influence their target... Show more
Consumer Behavior 101 Practice Test: Consumer Attitude Formation and Change
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25 Questions

1. Emotionally charged states can enhance or amplify positive or negative experiences and impact later recollections of such experiences and future behavior.
2. If consumers like the ad they see, they are more likely to buy the product.
3. The ________ model is designed to capture the individual's attitude toward acting with respect to an object rather than the attitude toward the object itself.
4. In the theory of trying to consume, the consumer's attempts to consume may be a result of ________ or ________ impediments that prevent the desired action or outcome.
5. The shift from no attitude to an attitude is a result of ________.
6. If a consumer segment generally holds a positive attitude toward owning the latest designer jeans, then that segment's attitude toward new brands of designer jeans are likely to reflect that orientation. This is an example of the ________ of attitude.
7. Ben has a positive attitude toward Nova Hiking Gear because a pair of Nova hiking boots he owns have proven to be very durable and to provide good support during long hikes. Ben has formed this attitude based on the boots' ________.
8. Roy is looking to buy a new HDTV set. He knows from friends that LCD set screens reflect less light than plasma set screens, but that LCD sets are also more subject to blurring than plasma sets. This is an example of the ________ component of his attitude toward HDTVs.
9. The Elaboration Likelihood Model proposes that consumers' attitudes are changed by two distinctly different routes to persuasion: _________ routes and _________ routes.
10. Emotional appeals most effectively influence attitude formation in consumers who have product experience.
11. Direct-marketing efforts have an excellent chance of favorably influencing target consumers' attitudes because the products and services offered and the promotional messages conveyed are very carefully designed to address the individual segments' needs and concerns.
12. The knowledge function of the functional approach to attitude change relies on the fact that most people want to protect their self-images from inner feelings of doubt.
13. Matthew recently purchased a new laptop for $1,500. He subsequently saw an advertisement for what appeared to be a similar model being sold for only $1,350. In order to resolve his ________, Matt decided that the cheaper model must not have as many attractive features as the model he purchased.
14. Attitudes are an expression or reflection of the consumer's general values, lifestyle, and outlook.
15. Direct marketing efforts have an excellent chance of favorably influencing target consumer's attitudes because ________.
16. Consumers who have a high need for cognition are likely to ________.
17. Tom is looking to lose weight by cutting carbohydrates out of his diet, particularly from regular sodas, but has a negative attitude towards diet sodas and does not drink them because he believes they do not taste as good. What strategy can a company use to ensure Tom that their diet tastes just like regular?
18. The ________ is designed to account for cases in which the action or outcome is desired but not certain, and reflects the consumer's attempts to consume, whether or not they are successful.
19. The appeal of the attitude-toward-behavior model is that it allows researchers to understand consumers' subjective norms and the factors that form them.
20. Consumers frequently resist evidence that challenges a strongly held attitude or belief and tend to interpret any ambiguous information in ways that reinforce their preexisting attitudes.
21. ________ include the knowledge and perceptions that are acquired by a combination of direct experience with the attitude object and related information from varied sources.
22. According to the attitude-toward-object model, the consumer's attitude toward a product is a function of ________.
23. When cognitive dissonance occurs after the purchase it is called postpurchase dissonance.
24. ________ assess(es) the likelihood of a consumer purchasing a product or behaving in a certain way.
25. Attitudes are learned from direct experience with the product, word-of-mouth information acquired from others, or exposure to mass-media advertising, the internet and various forms of direct marketing.

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