A type of site that's been set up to look exactly like another website, with the intention of convincing customers to enter their personal information. For example, a criminal site developer might create a URL that looks similar to the URL of a legitimate site such as a banks. If a customer isn't paying attention he or she may inadvertently enter info such as credit card numbers, Social Security numbers, or passwords. Once a thief has this information, it can be used to steal the customers money or identity