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According to Petty and Cacioppo, the first route to persuasion is referred to as the peripheralroute and involves thought and integration of the message into the individual's previously existing cognitive structures.

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Related Test: Negotiation 101 Practice Test: Negotiation Power


According to Petty and Cacioppo, the first route to persuasion is referred to as the peripheralroute and involves thought and integration of the message into the individual's previously existing cognitive structures.






 
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