If both parties understand the motivating factors for the other, they may recognize possible compatibilities in interests that permit them to invent new options which both will endorse as an acceptable settlement.

Integrative negotiation, also called integrative bargaining, interest-based bargaining or win-win bargaining - is a negotiation strategy in which the involved parties work together to find a solution that satisfies the needs and concerns of each.
The integrative bargaining approach could also be described as cooperative, collaborative, and win-win.

Related Test: Negotiation 101 Practice Test: Distributive Bargaining