In generating alternative solutions to the problem, groups should also adopt procedures for defining the problem, defining the interests, and generating options, however, to prevent the group process from degenerating into a win-lose competition or a debating event.

Integrative negotiation, also called integrative bargaining, interest-based bargaining or win-win bargaining - is a negotiation strategy in which the involved parties work together to find a solution that satisfies the needs and concerns of each.
The integrative bargaining approach could also be described as cooperative, collaborative, and win-win.

Related Test: Negotiation 101 Practice Test: Distributive Bargaining