Successful bridging requires a fundamental reformulation of the problem such that the parties are no longer squabbling over their positions; instead, they are disclosing sufficient information to discover their interests and needs and then inventing options that will satisfy both parties' needs.

Integrative negotiation, also called integrative bargaining, interest-based bargaining or win-win bargaining - is a negotiation strategy in which the involved parties work together to find a solution that satisfies the needs and concerns of each.
The integrative bargaining approach could also be described as cooperative, collaborative, and win-win.

Related Test: Negotiation 101 Practice Test: Distributive Bargaining