The price of oil drops dramatically, saving soda pop manufacturers great amounts of money spent on making soda pop and delivering their product to market. Prices for soda pop, however, stay the same. This is an example of what?

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The price of oil drops dramatically, saving soda pop manufacturers great amounts of money spent on making soda pop and delivering their product to market. Prices for soda pop, however, stay the same. This is an example of what?