To determine if any given behaviour/ relationship is universal - To avoid assuming too much about human nature - Allows research to ask wider questions like; effects of growing up in a natural vs human environment on perception, memory, personality - Allows professionals to understand, tolerate and account for a wider range of human behaviour in a multicultural society

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1. To determine if any given behaviour/ relationship is universal - To avoid assuming too much about human nature - Allows research to ask wider questions like; effects of growing up in a natural vs human environment on perception, memory, personality - Allows professionals to understand, tolerate and account for a wider range of human behaviour in a multicultural society