Ad Forecasting & Troubleshooting — Flashcards | Digital Marketing | FatSkills

Ad Forecasting & Troubleshooting — Flashcards

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Forecasting
Allows publishers to check the availability of inventory against the line items before they get created. As a result, it can give you the green light to create a line item if there is ample inventory, or it will warn you of overbooking if there is insufficient inventory.
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