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Advertising and Sales Promotion Practice Test
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Advertising vs Sales Promotion: Advertising is done to build brand image and increase sales, but Sales Promotion is used to push short-term sales. Advertising is one of the elements of promotion while the promotion is the variable of the marketing mix. Advertising has a long term effect but at the same time promotion has short term effects.

Advertising and Sales Promotion Practice Test
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25 Questions

1. _____________ is the measurements which are based on respondents who either say with assurance that they have looked into a given magazine.
2. An series of messages that divide a single idea and theme which make up an integrated marketing communication (IMC) is known as
3. Printed matter that runs over the edges of an outdoor board or of a page leaving no margin is known as
4. An increased schedule of advertising above normal levels during peak selling periods is known as
5. Testing with a potential group of focussed users is
6. A straight radio announcement usually delivered by one person , woven into a show or tailored to a given program is known as
7. Typical ad agency clients contain businesses and ________, non-profit organization and government agency.
8. Research plays a critical role in advertising ______________.
9. __________ is the first person known to have worked on commission basis
10. The first printed advertisements were single sheets, printed on one side, that nowadays would be called_________.
11. An out of home medium that includes posters, on vehicles is known as
12. The practice of making spoofs or parodies of corporate and political advertisement is known as _______________.
13. The intrinsic value or worth of a brand is known as
14. ____________ is a term used to define a medium geographical potential.
15. Create services are two pronged, and involve copywriting and ____________
16. Generic advertising, also known as _______________demand advertising.
17. The specific approach advertisers use to communicate about the products to satisfy customer needs is
18. A black and white photographic print of the final artwork used to replicate the advertisement is called _____________.
19. Sponsorship belongs as the promotional tool to
20. Lintas and Mudra communications, started as ______________of Hindustan Unilever Ltd., and Reliance, respectively.
21. Effectiveness of ads, often determined by recall, measuring memory, or awareness of ad slogans are part of _____________
22. Which of the following are agency personnel who undertake investigate to support a campaign?
23. Any printed material sent through the mail directly to prospective customers is known as________.
24. _________execute and monitor the media schedule developed by media planner.
25. Letters, folders, reprints, or other material sent through the mails directly to prospective purchases is____________.

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