Bachelor of Mass Media in Advertising (BMM Advertising) Practice Test: Brand Building — Flashcards | Marketing Management 101 | FatSkills

Bachelor of Mass Media in Advertising (BMM Advertising) Practice Test: Brand Building — Flashcards

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A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers.

The 4 elements of branding are: A strong brand identity, brand image, brand culture, and brand personality. 
Smartly using these four components increases brand trust, loyalty, and awareness.

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____________or a combination of these, that is intended to identify the products or services of one business or group of businesses and to differentiate them from those of competitor
A name, a term, a symbol or a design
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