Fast review mode: answers are shown by default so you can skim quickly. Hide them if you want to self-test.
In marketing, lead generation is the initiation of consumer interest or enquiry into the products or services of a business. A lead is the contact information and, in some cases, demographic information of a customer who is interested in a specific product or service. (Source: Wikipedia)
Lead generation can be divided into two main categories: Outbound lead generation which include direct mail, advertising, cold calling and email marketing. Inbound lead generation includes blogging,SEO, social media, PPC.
Join 4M+ learners. Unlock unlimited quizzes, wrong-answer tracking, flashcards + reminders, study guides, and 1-on-1 challenges.