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Retail Management is concerned with retailing and retail operations - how retail outlets are maintained and how commodities reach customers from these retail stores.
Retail Management involves activities such as buying, financing, merchandising, inventory control, marketing, personnel, and operations.
It also involves attracting the customers to the store, then selling the products to the customers according to their needs and wants.
That's not all. Retail Management involves the management of the brand image, maintaining relationships with the customers, sales management, keeping a check on the orders at the retail outlet, managing the merchandise, directly interacting with the customers, supervising stocks/inventory and ordering.
Typical retail management course topics (India) are: Overview of Retailing Retail Marketing Retail Management Perspective Customer Service Management Buying Merchandising Store Operations Human Resources Principles of Marketing Economics Business Communication Visual Merchandising Sales Management Customer Value Management IT Application in Retail
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