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Retail Management Practice Test
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Retail Management is concerned with retailing and retail operations -  how retail outlets are maintained and how commodities reach customers from these retail stores.  Retail Management involves activities such as buying, financing, merchandising, inventory control, marketing, personnel, and operations. It also involves attracting the customers to the store, then selling the products to the customers according to their needs and wants.  That's not all. Retail Management involves the management of the brand image, maintaining relationships with the customers, sales management, keeping a... Show more
Retail Management Practice Test
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25 Questions

1. The method which generate new product ideas by analyzing the customer needs, wants and ideas is known.
2. At what stage is the threat from competitors at its peak in an industry?
3. In retailing there is a direct interaction with......-
4. Which of the following is an example of an external threat?
5. Which marketing tool uses multiple factors to assess industry attractiveness and business strength?
6. Giant retailers called _____ concentrate on one product category such as toys or home improvement
7. How can a firm optimize its environmental opportunities?
8. Human resource management process consists of .......
9. Which one of the following represents the best long-run opportunity in a firm's portfolio?
10. What describes the market, product and technological area of a business?
11. ...... is a key task for both large &small retailers.
12. Agricultural market set up by stae government to procure agricultural produce directly from farmers
13. Which type of segmentation is commonly used for climate because of its broad impact on consumer behavior and product needs.
14. Fine specialty stores falls into
15. Merchandising and display are an important part of the marketing plan and should have a reasonable budget allocated, even for a retailer operating on a ..........
16. ...... test measure a persons capacity or potential capability to learn and perform a job.
17. Which method of product portfolio analysis helps indeciding which products are to be retained and which are not to be.
18. A proper layout of a store increases.........
19. Which of the following marketing functions is one the retailer could not perform?
20. Which of the following factors plays a significant role in providing superior quality products to customers, within a given time frame?
21. Mail order retailing is the same as:
22. When analyzing your business and its environment it is useful to carefully inspect its:.
23. Those aspects of business that a retailer can directly affect, such as store hours and merchandise lines carried are referred to as:
24. Which of the following items is required to develop a better financial plan?
25. When retailers identify customer segments and develop unique strategies to meet the desires of these segments, they are using:

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