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Retail is the sale of goods and services to consumers, in contrast to wholesaling, which is sale to business or institutional customers.
A retailer purchases goods in large quantities from manufacturers, directly or through a wholesaler, and then sells in smaller quantities to consumers for a profit. (Source: Wikipedia)
Retail vs wholesaling: Retail is the sale of goods and services to consumers, in contrast to wholesaling, which is sale to business or institutional customers.
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