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Retailing Practice Test
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Retail is the sale of goods and services to consumers, in contrast to wholesaling, which is sale to business or institutional customers.

A retailer purchases goods in large quantities from manufacturers, directly or through a wholesaler, and then sells in smaller quantities to consumers for a profit. (Source: Wikipedia)
 

Retail vs wholesaling: Retail is the sale of goods and services to consumers, in contrast to wholesaling, which is sale to business or institutional customers.

Retailing Practice Test
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25 Questions

1. Which of the following buying instruments does not found in consumer buying?
2. Companies that follow the market leader's strategy are called
3. ---------activities performed by the retailers
4. If an organization targets to market a particular product to a variety of segments in order to build a strong reputation in that product area is called
5. Which of the following is not a factor in determining the service level to offer
6. The final stage of the consumer shopping/purchase model around which all other stages revolves is the
7. Which of the following is an example of an internal strength?
8. Which of the following will act as a corner stone in maintaining the competitiveness of company
9. A set of basic values, perceptions, wants and behavior learnt by a member of society from the family and other important constitution is called
10. Which system is useful in coordinating data systems, tools and techniques with supporting software and hardware that enable managers to take appropriate marketing decisions
11. The main objective of the management is--------
12. Which one of the following is not an advantage of the personal selling?
13. Which of the following helps a manager identify the opportunities and threats in the competitive industrial environment?
14. Merchandise availability is an example of a
15. Which of the following is not a factors is not one of the elements that need to be considered when designing a sales job?
16. Which method of organizational buying is suitable for he second-hand used vehicles, buildings etc, that have unique characteristics, but vary depending on their condition and usage
17. Best service of a retail store create a
18. What word best describes the relationship between a retailer's pricing decisions and the merchandise, location, promotion, credit, services, image and legal decisions that retailers must make?
19. Which one of the following is not an advantage of the personal selling?
20. ------ is a key task for both large &small retailers
21. A competitor who does not exhibit predictable reaction pattern is known as
22. ,...........is important to increase the sales of a retail store
23. What bridges the gap between strategy formulation and implementation?
24. A retailer select a site such as,.....
25. Which level of organization uses management information systems data in its decision making?

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