Social Media Analytics Practice Test — Flashcards | Digital Marketing | FatSkills

Social Media Analytics Practice Test — Flashcards

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Social media analytics is the ability to gather and find meaning in data gathered from social channels to support business decisions - and measure the performance of actions based on those decisions through social media.
Some examples of social analytics metrics are click-through-rates, conversion rates, impressions per mille, engagement rate, and leads.

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Data that has been generated with no connection to the Internet, and then registered into a system, which may be accessed via the Internet later called
offline originated data
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