Rhetoric is the art of discourse, wherein a writer or speaker strives to inform, persuade, or motivate particular audiences in specific situations. It can also be in a visual form. The five canons of rhetoric, which trace the traditional tasks in designing a persuasive speech, were first codified in classical Rome: invention, arrangement, style, memory, and delivery. Along with grammar and logic (or dialectic – see Martianus Capella), rhetoric is one of the three ancient arts of discourse ( grammar, logic, and rhetoric (input, process, and output)
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