During the release planning meeting, it is difficult to agree on priorities. Sales want to implement some new features to catch up with the competitors. Marketing want to work on a mobile interface that can prove to be a competitive differentiator. Customer support want better logging and auditing capabilities to improve maintainability. What should be done to set the priorities?

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1. During the release planning meeting, it is difficult to agree on priorities. Sales want to implement some new features to catch up with the competitors. Marketing want to work on a mobile interface that can prove to be a competitive differentiator. Customer support want better logging and auditing capabilities to improve maintainability. What should be done to set the priorities?