A popular meme format is an anime character marveling at the arrival of what insect of the order Lepidoptera, with big colorful wings? The text 'is this a ______?' often sees the blank replaced with a misinterpretation of whatever revelation the meme maker is talking about.

The term meme was introduced in 1976 by British evolutionary biologist Richard Dawkins (author of "The God Delusion"). He conceived of memes as the cultural parallel to biological genes and considered them as being in control of their own reproduction.