Public Relations for Nonprofits A obvious, (1) goal of public relations campaigns are (2) to stand out from the crowd. And when it comes to nonprofits, there is always a crowd. People in the nonprofit world (3) often don’t like to think of theirselves (4) as being in competition in the way that businesses are. But the competition is there just the same, and ferocious (5). No matter what your organization’s (6) field of activity — health care, community service, education, the arts, environmental protection, promotion of cultural activities, historical preservation, or any other... Show more Public Relations for Nonprofits A obvious, (1) goal of public relations campaigns are (2) to stand out from the crowd. And when it comes to nonprofits, there is always a crowd. People in the nonprofit world (3) often don’t like to think of theirselves (4) as being in competition in the way that businesses are. But the competition is there just the same, and ferocious (5). No matter what your organization’s (6) field of activity — health care, community service, education, the arts, environmental protection, promotion of cultural activities, historical preservation, or any other worthwhile cause (7) — you are, in affect, in competition (8) with all the other organizations that specialize in the same area. And not only are you competing with your sister’s organizations, (9) you are also in de facto competition with organizations that operate in other areas. Despite the focus of your efforts, the odds are that you and your competitors are reaching out to many of the same people. The reality is that people usually don’t support just one organization. (10) More typically, they support concerns ranging from the local to the global. It is not unusual for one person to support his local library and homeless shelter and symphony orchestra (11) while being involved with organizations that protect whales in the Pacific, support medical research in the Amazon, or providing care for orphans in Africa. (12) And then there is your organization who is trying (13) desperately to be heard above the clamor. That one individual may receive letters, appeals, and newsletters from literally dozens of organizations, all asking for backing and support (14). Therefore, one obvious job that your public relations efforts should accomplish is to help your organization stand out from the background noise by making a personal connection. In more hard-nosed terms; public relations (15) can be a tool to help you beat the competition. Show less
Public Relations for Nonprofits A obvious, (1) goal of public relations campaigns are (2) to stand out from the crowd. And when it comes to nonprofits, there is always a crowd. People in the nonprofit world (3) often don’t like to think of theirselves (4) as being in competition in the way that businesses are. But the competition is there just the same, and ferocious (5). No matter what your organization’s (6) field of activity — health care, community service, education, the arts, environmental protection, promotion of cultural activities, historical preservation, or any other worthwhile cause (7) — you are, in affect, in competition (8) with all the other organizations that specialize in the same area. And not only are you competing with your sister’s organizations, (9) you are also in de facto competition with organizations that operate in other areas. Despite the focus of your efforts, the odds are that you and your competitors are reaching out to many of the same people. The reality is that people usually don’t support just one organization. (10) More typically, they support concerns ranging from the local to the global. It is not unusual for one person to support his local library and homeless shelter and symphony orchestra (11) while being involved with organizations that protect whales in the Pacific, support medical research in the Amazon, or providing care for orphans in Africa. (12) And then there is your organization who is trying (13) desperately to be heard above the clamor. That one individual may receive letters, appeals, and newsletters from literally dozens of organizations, all asking for backing and support (14). Therefore, one obvious job that your public relations efforts should accomplish is to help your organization stand out from the background noise by making a personal connection. In more hard-nosed terms; public relations (15) can be a tool to help you beat the competition.
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