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Theory suggesting that there are two routes to attitude change: the central route - which focuses on thoughtful consideration of an argument for change - and the peripheral route - which focuses on less careful - more emotional - and even superficial

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1. Theory suggesting that there are two routes to attitude change: the central route - which focuses on thoughtful consideration of an argument for change - and the peripheral route - which focuses on less careful - more emotional - and even superficial





 
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