Advertising Exam
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Avg score: 30% • Most missed: “Core brand values should be predictable via________.”
Advertising Exam
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25 Questions

1. The specific approach advertisers use to communicate about the products to satisfy customer needs is
2. Which of the following is not considered part of the carefully blended mix of promotion tools?
3. _______ is a document that is given to the creative team to help in their planning of the message execution.
4. Institutional and ideas advertising are designed to create a favorable ___________and acceptability.
5. __________are distinctive graphic designs used to communicate a product, company, or organization identity.
6. ____________are advantages that allow a product to satisfy customers needs wants or desires.
7. A type of media schedule in which ads are run only on specific days is known as
8. __________ is short songs that deliver a brand story in an easy-to-sing format.
9. ________ is the ads that bound into the magazine that are printed on heavier paper than the rest of the magazine.
10. _______________ is called the Mecca of rural advertising.
11. Degree to which a consumer purchases a certain brand without considering alternatives is ____________.
12. __________addresses to manufactures who buy machinery equipments and components needed to produce the goods they sell
13. ________ forms counsel companies about public opinion and has to manage their relationship with various stakeholders
14. Letters, folders, reprints, or other material sent through the mails directly to prospective purchases is____________.
15. _________execute and monitor the media schedule developed by media planner.
16. ____________ is a combined audience of a combination of media or a campaign in a single medium.
17. Advertising in a directory is ______________.
18. Who controls the flow of work through the approval and production process?
19. Head & Shoulders is a power brand from _________.
20. A specific period of broadcast commercial time offered for sale by a station or network for sponsorship is _________________.
21. _________ is copy in a type size larger than that of the body copy and meant to entice readers into reading the body copy.
22. Some television stations chose to air infomercials as an alternative to the previous perform of ________.
23. ABC stands for __________.
24. A management orientation that views the needs of consumers as primary to the success of the firm __________.
25. ________firms specialize in e-commerce and interactive media.

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