Advertising Test
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Advertising Test
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25 Questions

1. A specific period of broadcast commercial time offered for sale by a station or network for sponsorship is _________________.
2. ____________ is a combined audience of a combination of media or a campaign in a single medium
3. Core brand values should be predictable via________.
4. What is AIDA?
5. What is advertising?
6. A strap line is a British term used as a less important sentence attached to a ________ name.
7. Mass marketing is otherwise known as
8. ____________ is a process used by an advertiser to reserve a time period with a local station and by a network to check with its affiliates on the availability of a time period.
9. Any device or word that identifies the origin of the product,the manufacturer details etc is known as
10. What are the elite qualities of advertising?
11. An advertisement appearing on two facing junior pages that occupies only part of each page is ___________.
12. The movable type printing press was invented by _________.
13. An ______ is a long-format television commercial, typically five minutes or longer.
14. _________ allows prospect to respond directly to the advertiser rather than going through a retailer or other middlemen.
15. Devon works in the marketing department for a large company, formative the most effective media for the company to advertise in and assisting in the purchase of space or time for ads. Devon's job is _______________.
16. The participation of two or more sponsors in a single broadcast program where each advertiser pays a proportionate share of the cost is called____________.
17. In 1985, a self regulatory mechanism of ensuring ethical advertising practices was established in the form of the _________________ a non statutory tribunal
18. The first ad agency was set up by____________.
19. Which of the following are agency personnel who undertake investigate to support a campaign?
20. ___________ involves targeting specific areas where possible customers are likely to be, using public information lists to help identify prospective clients.
21. Infomercials often look like other types of television shows, including _______________.
22. IMC is about?
23. The total net audience exposed to prepared periodical, outdoor, television or radio advertising is _____________.
24. Brand names and identity advertising are methods that advertisers use to persuade consumers to____________.
25. Palmer opened the first American advertising agency at________ in 1850

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