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Brand Management And Digital Marketing
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Brand Management And Digital Marketing
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25 Questions

1. Brands like to stay contemporary because of:
2. Anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need is called a(n):
3. Brands are born out of the following strategies:
4. The ________ is practiced most aggressively with unsought goods, goods that buyers normally do not think of buying, such as insurance, encyclopedias, and funeral plots.
5. Media strategy is making media decisions based on
6. ________ is the study of how individuals, groups, and organizations select, buy, use, and dispose of goods, services, ideas, or experiences to satisfy their needs and wants.
7. When consumersare seeking low-involvement products, they are unlikely to engage in extensive search, so _________________ is important.
8. Creating and securing a brand name in the physical world requires extensive marketing. ______________.
9. Gross impressions means
10. A..... is an elaborated version of the idea expressed in consumer terms
11. Advertising to todays consumers, we need to look beyond the ______________ media of print, radio, and television.
12. ______________ is a way of describing audience based on the their life style, attitudes, aspirations, habits etc.
13. ................. refers to a brands objective attributes in relation to other brands
14. Vehicles dealing with particular areas of interest, such as sports, hobbies or finance, are the ones most likely to have lifestyle and product - usage data in addition to______________ profiles.
15. A large amount of ______________ advertising is for retailers, local businesses and for promotions.
16. When the same brand name holds several products in different markets, it is known as the
17. Branding strategy is also called
18. Testing before launching a product launching a product is known as ....
19. Brand identity is followed by _________, which is a reflection of what marketers planedto send to the public.:
20. A ___________ has to answer the questions like what would be the short of market if our brand is not there.
21. Marketing communication is done to achieve the objective of:
22. What is the last stage of the consumer decision process?
23. Whether to sell via intermediaries or directly to consumers, how many outlets to sell through, and whether to control or cooperate with other channel members are examples of decisions marketers must make about
24. e-Tailing will have to co-exist with __________ retailing.
25. While defining the industry during the analysis, brand managers must consider

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