A retail business wants to be able to do market analysis to see what are the top major American cities (by $ spend)for spend on its automotive products and services. When customers come to its retail stores for automotive parts and services, the clerks manually enter details about the customers’ purchases into a database. The company knows that it needs to collect customer postal codes in order to be able to report on purchases by location. The different postal codes can then be grouped to identify purchases by major American city. The system allows the clerks in the stores to type in the postal codes manually – in some cases they enter “n/a” if the customer is from the US. Bill, a BA working on a report for the market analysis initiative identifies a capability gap the currently prevents the company from being able to report on purchases by city. What is this gap?

BABOK is a guide to the techniques and vocabulary for the practice of business analysis. The BABOK Guide v3 define five perspectives that nowadays reflect the most common views of Business Analysis: Agile, Business Intelligence (BI), Information Technology (IT), Business Architecture (BA), Business Process Management (BPM).

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