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Consumer Behavior 101 Practice Test: Consumer Attitude Formation and Change
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Consumer attitudes are a combination of beliefs, emotions, and behavioral intentions about a product or service. They are a key driver of purchasing behavior.  Many factors influence consumer attitudes, including: Personal values and beliefs Social influences Direct experience Marketing and advertising Age Physical, mental, and emotional growth Needs, values, expectations, resources Cultural, traditional, and social conventions Habits Peer groups  Consumers learn attitudes from a variety of sources, including: Word of mouth.  Marketers try to understand and influence their target... Show more
Consumer Behavior 101 Practice Test: Consumer Attitude Formation and Change
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25 Questions

1. The ________ component of the tricomponent attitude model includes a consumer's emotions or feelings about a particular product or brand.
2. One of the criteria used by consumers to confirm their initial attributions about objects is ________, which means that the reaction (the prior inference) is perceived in the same way by other consumers.
3. Attitudes might propel consumers toward a particular behavior or repel them away from a particular behavior, therefore attitudes have a ________ quality.
4. The ________ acknowledges the possibility that the central route to persuasion can be influenced by a peripheral cue.
5. In general, the more information consumers have about a product or service, the more likely they are to form attitudes about it, either positive or negative.
6. Microsoft wants to measure public attitudes toward the default media-playing software included in its Windows operating system. Which of the following types of multiattribute attitude models would be most appropriate for Microsoft to use?
7. The ________ model is designed to capture the individual's attitude toward acting with respect to an object rather than the attitude toward the object itself.
8. The ________ is designed to account for cases in which the action or outcome is desired but not certain, and reflects the consumer's attempts to consume, whether or not they are successful.
9. Attitudes toward companies can be altered by communicating the civic and public acts that the companies sponsor and letting the public know about the good they are trying to do, but attitudes toward the company's products can only be altered through the products themselves.
10. The purchase and consumption of a product are necessary for the formation of attitudes.
11. According to the principle of ________, consumers are likely to accept credit personally for success and to attribute failure to others or to outside events.
12. The affective component of the tricomponent attitude model is treated by consumer researchers as capturing an individual's direct or global assessment of the attitude object.
13. The appeal of the attitude-toward-behavior model is that it allows researchers to understand consumers' subjective norms and the factors that form them.
14. ________ assess(es) the likelihood of a consumer purchasing a product or behaving in a certain way.
15. In a consumer behavior context, ________ are learned predispositions to behave in a consistently favorable or unfavorable way with respect to a given object.
16. An extension of the theory-of-reasoned-action model is the ________, which includes an ads the construct of perceived behavioral control, which is a consumer's perception of whether the behavior is or is not within his or her control.
17. Consumers' attitudes toward a particular brand's advertising are independent of their beliefs about the brand and do not influence their attitudes toward the brand itself.
18. ________ involve both the beliefs that the consumer attributes to relevant others, such as friends and parents, and the consumer's motivation to comply with the beliefs held by those relevant others.
19. Jake feels that shopping in thrift shops shows a lack of class and sophistication. This attitude would be captured by which of the following multiattribute attitude models?
20. If a consumer segment generally holds a positive attitude toward owning the latest designer jeans, then that segment's attitude toward new brands of designer jeans are likely to reflect that orientation. This is an example of the ________ of attitude.
21. Jill was recently complemented on her piano playing skills. She attributed her skill to the quality and skill of her instructor. This is an example of defensive attribution.
22. Ben has a positive attitude toward Nova Hiking Gear because a pair of Nova hiking boots he owns have proven to be very durable and to provide good support during long hikes. Ben has formed this attitude based on the boots' ________.
23. When consumers are willing to exert the effort to comprehend, learn, or evaluate the available information about the attitude object, learning and attitude change occur via the ________ to persuasion.
24. Bob used PowerPoint to give a presentation to his Consumer Behavior class. The professor was particularly impressed with the clarity of Bob's viewgraphs. Bob attributes his success with the presentation to his skill at using PowerPoint. This is an example of external attribution.
25. In marketing and consumer research, the conative component of the tricomponent attitude model is frequently treated as an expression of the consumer's intention to buy.

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