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Consumer Behavior 101 Practice Test: Marketing Ethics and Social Responsibility
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Marketing ethics is the study of ethical considerations in marketing and advertising, while social responsibility is the idea that businesses have obligations to the public and stakeholders. Ethical marketing is a holistic approach that promotes society and the environment while generating profits. It involves balancing honesty, fairness, and social responsibility. Ethical marketing practices can help businesses: Build trust, Improve brand reputation, and Contribute positively to society and the environment.  Social responsibility is concerned with how marketing practices impact society. It... Show more
Consumer Behavior 101 Practice Test: Marketing Ethics and Social Responsibility
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25 Questions

1. A low fit between a sponsored cause and the sponsoring company's positioning strategy can harm the company's image.
2. Consumers may be able to control consumption by organizing less-structured offerings.
3. Consumers find environmental labels difficult to understand, which increases consumers' price-sensitivity regarding green products.
4. Direct-to-consumer pharmaceutical advertising has increased the consumption of numerous categories of medications. Consumers confirm that they receive most of the information about these medications from TV commercials rather than from their physicians. In response, the pharmaceutical industry has developed voluntary restrictions regarding this marketing method. Why have they done this?
5. According to ________, children can easily form associations between stimuli and outcomes.
6. With regard to assortment structure, ________ is/are commonly found in the form of multiple product tastings, multiple offerings of party snacks, duplicate buffet lines, family dinners with multiple dishes, and perhaps even in retail displays.
7. Consumers are very open to the installation of digital cookies"onto their computers
8. Print ads that closely resemble editorial matter are known as ________.
9. It is argued that stealth marketing will result in increased consumer acceptance of product information.
10. The judges of American Idol always have a Coca-Cola within easy reach (and view). This is an example of ________.
11. ________ consists of marketing messages and promotional materials that appear to come from independent parties although, in fact, they are sent by marketers.
12. A serious deterrent to widespread implementation of the societal marketing concept is ________ .
13. The marketing concept involves ________.
14. When Fizzy Cola advertizes that it will donate a portion of all the proceeds of cola packaged in its Olympic can to the Special Olympics, it is engaging in ________.
15. In most drugstores, less expensive brands of personal care products such as shampoo, dental floss, skin care lotions, and soap come in packages that are extremely similar to instantly recognized and more expensive premium brands of these products, and are deliberately placed right next to them on the shelf. This is an attempt to encourage ________.
16. The marketing concept as we know it is always consistent with society's well-being and best interests.
17. Aspire is a credit card provider that is offering a new identity theft protection service for a fee to its existing card holders. It is advertising this new service by sending direct mail to card holders in envelopes that say Time Sensitive Account Information"to discourage customers from simply discarding the junk mail without opening it. This is an example of ________."
18. While many consumers report that they like ecologically friendly products, only about a third actually buy such products, and most consumers don't know which lifestyle changes are the best means to reduce global warming.
19. The principle of ________ can be used to confuse consumers and alter intended consumption behavior by blurring the distinction between branded and private-label products.
20. While forecasts indicate that companies are going to steadily increase expenditures on branded entertainment, ________ is lobbying for legislation that will require advertisers to disclose upfront ads that are designed as product placements.
21. Some firms engage in ________, where they contribute a portion of the revenues they receive from selling certain products as helping people inflicted with incurable diseases or hurt by inclement weather.
22. The societal marketing concept involves ________.
23. To combat fast-forwarding by consumers who wish to avoid TV commercials, marketers are increasingly turning to ________, where the line between television shows and ads is virtually nonexistent.
24. Advertorials and infomercials are examples of ________.
25. In ABC's Extreme Makeover: Home Edition, Sears' Kenmore appliances and Craftsman tools are the stars"of the show. This is an example of ________."

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