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Consumer Behavior 101 Practice Test: The Family and Its Social Class Standing
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Social class, or socio-economic class (SES), is a term that refers to the groups people are sorted into in society, and the characteristics that are less likely to change, such as the traits, behaviors, knowledge, and lifestyle that one is socialized into by one's family. Social class is determined by education, income, and occupation levels. It can also reflect unequal access to rights, resources, and power in society.  Social class is more important in determining a family's characteristics because socioeconomic levels better define what circles a family is part of. For example, poor... Show more
Consumer Behavior 101 Practice Test: The Family and Its Social Class Standing
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25 Questions

1. Most adolescents and teens prefer to look to their parents and older siblings in the development of consumer behavior norms.
2. The ________ is the dominant institution in providing for the welfare of its members and is the major consuming unit.
3. Working wives tend to purchase more time-saving goods than do non-working wives.
4. ________ encourage children to seek harmony, but are nevertheless open to the children's viewpoint on purchases.
5. According to the ________ measure of social class, the phenomenon of social class is one that reflects an individual's sense of belonging or identification with others.
6. Conspicuous possessions serve as markers or indicators of one's own status and the status of others.
7. Which of the following is true about gender roles in the modern family?
8. The ________ stage of the basic family unit occurs with the death of one spouse.
9. Social-class membership serves consumers as a framework or reference for the development of their attitudes and behavior and provides a natural basis for market segmentation for many products and services.
10. A husband's behavior with respect to household chores remains the same whether the wife is or is not employed.
11. Which of the following attitudes and behaviors are family members likely to influence in preadolescents?
12. Husband-wife decision making appears to be independent of cultural influences.
13. All households are families.
14. Downscale consumers often spend a higher percentage of their available incomes on ________ than do their middle-class counterparts.
15. ________ works best in accounting for leisure consumption when measured in terms of a particular leisure activity.
16. In the ________ stage of the traditional family life cycle, single young individuals have established households apart from their parents.
17. The relative influence of a husband and wife on a particular consumer decision depends in part on the product or service category.
18. Nonfamily households are more numerous than family households.
19. To reach a desired target market, marketers match the socioeconomic profiles of their target audiences to the ________ of selected advertising media.
20. Occupation, amount of income, and education are typical variables used as ________ measures of social class.
21. Lower-middle-class consumers' affinity for ________ makes them prime targets for licensed goods.
22. In terms of family consumption behavior, children of ________ tend to have more influence on purchases than do those of ________.
23. Shared shopping experiences give children the opportunity to acquire in-store shopping skills.
24. The feeling of social-group membership is referred to as ________.
25. Kevin and Lisa have been married for two years and have not yet had their first child. What kind of family does this constitute?

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