Home > Business Professionals of America (BPA) > Quizzes > Marketing Practice Test: Developing and Managing Products
Marketing Practice Test: Developing and Managing Products
Fast practice, instant feedback. Timer auto-submits when time’s up.
Avg score: 33% • Most missed: “Before opening the It’s a Dog’s Life doggy resort the potential company owners p…”
Marketing Practice Test: Developing and Managing Products
Time left 00:00
25 Questions

1. _____ evaluate new-product ideas usually before any prototype has been created.
2. The MOST important factor in successful new-product introduction is:
3. Scientific research aimed at discovering new technologies is called.
4. Among the late majority group, adoption of a product primarily results from:
5. A long-run drop in sales signals the beginning of which stage in the product life cycle?
6. The process of converting applications for new technologies into marketable products is called.
7. The advertising strategy during the growth stage of the product life cycle should be to:
8. Roger has lots of nice photos of his family on his digital camera and wishes he could display them on his desk at work without having to print them out. A coworker told him that he could purchase a digital photo frame to download and display his digital photos. Because Roger did not know such a product existed, digital photo frames represented a(n) _____ to him.
9. During the growth stage of the product life cycle:
10. When selecting a test market city, a researcher should look for a city:
11. Top managers at a commercial real estate firm that specializes in site location and installation of cellphone towers considered providing the same service for windmill location and installation but decided this was not within the company's corporate mission. Which stage of the new-product development process did its new-product development process reach?
12. In terms of the new-product development process, Fitbit's availability in retail stores and online is the _____ stage.
13. The product characteristic affecting the rate of adoption characterized by the degree to which a product is perceived as superior to existing substitutes is:
14. This Saturday at the grocery store, Dorothy noticed a woman had a portable grill set up in the meat department cooking Johnsonville sausages. The woman offered Dorothy a sample of the sausage and directed her to the display of Johnsonville sausages in the meat case. In this case, Johnsonville is relying on _____ to encourage adoption and diffusion of its sausages.
15. In the adopter categories, the final 16 percent to adopt are similar to innovators in that they do not rely on the norms of the group but are independent because they are tradition-bound. They tend to have the lowest socioeconomic status, are suspicious of new products, and are alienated from a rapidly advancing society. They are called.
16. New-to-the-world products, where the product category itself is new, are also called.
17. The marketing manager for a company that manufactures pet foods wants to base the marketing strategy she implements for the company's products on the product life cycle stages. In order to do this, she should.
18. All of the following are product characteristics influencing the rate of adoption EXCEPT:
19. All of the following are categories of adopters in the diffusion process of innovations EXCEPT:
20. After the research team at Nabisco had generated more than two dozen new-product ideas for a substitute for partially hydrogenated oils that tastes the same but has zero trans fat, the company formed a committee to analyze whether the product ideas were consistent with the organization's new-product strategy. This is called.
21. Researchers have found that 39 percent of _____ reported spending five or more hours online each day, compared to just 23 percent of other categories of adopters.
22. When Procter & Gamble wanted to enter the hair care market, it purchased Wella, a leading German company specializing in hair care products. What new product category does this acquisition represent for P&G?
23. After Mattel evaluated many new products to add to its Barbie product line and before any prototype was created, the toy manufacturer instructed a committee to select three of the ideas to present to a group of consumers. The consumer group was asked to evaluate the three product ideas in terms of their marketability. This stage of new-product development is called.
24. What degree of failure occurs when a company cannot recoup its development, marketing, and production costs?
25. Oakley, the manufacturer of protective eyewear for sports enthusiasts, has recently introduced Oakley's Thump, UV sunglasses that allow the wearer to store and listen to 120 different songs. Which of the following product characteristics would likely exert the greatest influence on the market success of these new glasses?

⚡ Recently practiced quizzes in this topic
Live quiz activity
BPA Computer Security Study Guide BPA Personal Financial Management BPA Computer Security BPA Business, Law, and Ethics BPA Personal Financial Management 2 BPA Cisco Test BPA Banking and Finance BPA Parliamentary Procedures BPA Computer Programming Concepts BPA Payroll Accounting
 
❤ If you liked Fatskills, consider supporting us by checking out The Life Manuals You Never Got.

🌈  Our mission is to help improve your scores in any subject and exam withonline quizzes, practice tests, study guides, & advice for students. Since 2018.
About | Explore | User Guide | Topics | Subjects | Doubt Solver | Career Aptitude Test | Answers | Free Tools | What Should We Know?
Privacy | Terms |
Without work one finishes nothing. - Ralph Waldo Emerson
© 2026 Fatskills.com

All trademarks, logos and brand names are the property of their respective owners. All company, product and service names used in this website are for identification purposes only. Use of these names, trademarks and brands does not imply endorsement.